人们不说出口的话
Things people don’t say
Seth Godin 指出营销者、政客和 AI 都不说“我可能是错的”“我只是猜测”“这可能是出于私心”“我可能在幻觉”“我听来的但没亲自证实”“我听起来很确定其实不然”这类话，因为它们被视为理所当然，也因为害怕。我们默认机器不会欺骗、混淆或误导，所以当 AI 出现这些情况时会感到沮丧。信任是重要文化的基石，人们长期为商业和政治目的操纵信任，如今机器也在效仿。
Marketers and politicians too.
We don’t say them because it’s assumed. And because we’re afraid.
“I might be wrong.”
“I’m just guessing”
“This might be selfishly motivated.”
“It could be that I’m hallucinating.”
“I heard this somewhere but I don’t know firsthand that it’s true.”
“I know I sound certain, but I’m not.”
When an AI doesn’t say these things, we’re frustrated when they turn out to be the case. Because our default in interactions with machines is that they don’t dissemble, confuse or mislead.
Perhaps we should print these caveats out and read them before we read an ad, believe a scammy text or interact with an LLM.
Trust is the building block of cultures that matter. We have long manipulated trust for commercial and political ends, and now machines are following our lead.
来源：Seth Godin · seths.blog