SEOFOMO：SEO 与 AI 搜索最新动态（10 月 18 日）
⭐️ The Latest in SEO & AI Search [SEOFOMO - Oct 18, 2026]
SEOFOMO 本期汇总搜索引擎与 AI 搜索最新动态：Google 扩大 AI Mode 与 AI Overviews 中内联链接可见性并在美国推出 Universal Cart。
In memory of Nick Wilsdon, SEO industry leader and dear friend Today’s SEOFOMO newsletter is dedicated to Nick Wilsdon, SEO industry leader and wonderful, supportive SEO friend, who passed away a few days ago. Nick was an outstanding, highly experienced SEO consultant, speaker and an incredibly generous contributor to our community, mentor of many, always willing to share his knowledge and help others. He was as well known for his in-depth SEO know-how, as he was for his kindness, warmth and smile he brought always with him. I was very lucky to also call him a friend. My heartfelt condolences go to his amazing wife, beautiful children, and awesome team at Torque, the successful SEO consultancy he proudly founded after a long-time career as an SEO specialist at Ebay, Vodafone and many other companies. Thank you for your all your contributions, friendship and everything you shared with us, Nick. You’ll be greatly missed. A big hug to heaven 🙏 🗞️ The Latest Updates from Search EnginesMore prominent links in AI answers. Let's see how it impacts traffic...Google announces updates to AI Mode and AI Overviews to explore the web Hema Budaraju / Google Google is increasing the visibility of inline links, expanding timely article carousels to more locations and languages, and making related article links more prominent. It’s also testing dedicated sections for official sites and clickable creator names in AI Mode. Shopping carts now extend across Search and GeminiGoogle launches Universal Cart in the U.S. Suresh Ganapathy / Google Google is rolling out Universal Cart across Search and the Gemini app in the US, allowing shoppers to save products from multiple retailers, track price and stock changes, and find promotions. Supported checkout experiences let users purchase through Google Pay or continue on the retailer’s website, with the merchant remaining the seller of record. If you had noticed a decrease in ChatGPT traffic ... this is the reasonChatGPT had stopped and then started again tagging its links with utm_source=chatgpt(.)com Cedric Huesler Cedric reports that ChatGPT has started adding its UTM source parameter again after an interruption that began with the release of GPT-6 for free users on October 8, 2026. Double-check unexpected ranking shifts before changing anythingNozzle Nozzle reports that 8% of the SERPs it could assess since September 13 showed what it calls “poisoned” results: normal looking pages with many of the usual ranking sites replaced. The research highlights a potential source of misleading rank-tracking data. See the thematic shape of your AI Search footprint at a glanceMicrosoft introduces Topics Portfolio (Beta) in Bing Webmaster Tools Krishna Madhavan, Saral Nigam, Vivek Jain / Microsoft Bing Webmaster Tools’ new Topics Portfolio groups AI grounding queries into topics and shows approximate citation volumes, cited sites, and query counts. For sites with enough data, it also highlights opportunity queries where other websites appear but yours doesn’t. ⭐️ Sponsor Highlight: SemrushSemrush AI Visibility Index: 180 million+ prompts and 9 markets AI visibility diverges sharply across models, industries, and markets. A strategy built for one will underperform in another. Semrush’s AI Visibility Index now tracks 180 million+ prompts across 22 industries, 4 platforms, and 9 English-speaking markets: US, UK, Australia, Canada, India, South Africa, Singapore, New Zealand, and Pakistan. Benchmark against the best in multiple markets, then build your targeted strategies that win. 👌 This week's Top SEO ResourcesThe Google dependent affiliate playbook is deadBuild something so valuable that Google looks stupid for not ranking it Nick LeRoy / SEO For Lunch The affiliate playbook that made me money in 2010 is dead. Nick shares how he would invest $100K to build something better in 2026. Your SEO strategy needs audience loyalty and distribution tooWhy SEO Isn’t Enough Anymore - And Why That’s A Good Thing Harry Clarkson-Bennett / Leadership in SEO Harry explains why search performance needs to sit within a broader marketing strategy built around trust, audience habits, and distribution. He recommends strengthening your presence where your audience is influenced and measuring loyalty, engagement, and incremental impact along with traffic. Zero reported search volume doesn’t mean zero search opportunityFinding High-Value Converting Queries That Mainstream Tools Miss Dan Petrovic / DEJAN Dan goes through how to identify high converting, commercial search queries that show zero volume in mainstream SEO tools. Avoid drawing conclusions your test can’t supportTest Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments Giulia Panozzo / Search Engine Journal Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. Why does Next.js feel so fast in development but easy to break in production?Next.js: The final boss of Web Performance [Presentation] Estela Franco Estela analyzes Next.js performance using HTTP Archive and Chrome User Experience Report data, comparing its performance features with real-world website results. A useful resource to share with development teams when assessing framework choices! How is AI changing the way you feel about your SEO career?SEOJobs.com AI Career Anxiety Survey Nick LeRoy Take the SEOJobs.com's AI Career Anxiety Survey to share how AI search shifts have impacted your career and what are your expectations in the upcoming months. 🤖 Latest AI Search InsightsFollow-up questions are rising from a small baseAI Mode queries in Search Console: what 155 sites show Jan-Willem Bobbink / GSC Wizard Jan-Willem goes through Search Console query data across 155 sites to assess AI Mode related search behavior. A must-read resource to see how conversational searches may be reflected in your own query reports. The PR tactics that have definitive crossover valuePR for Machines: Earning Coverage That LLMs Repeat [Presentation] Ross Hudgens Ross shows how digital PR can support both SEO and AI search visibility, including how to assess whether it fits your business, get more value from your data, and pursue “best X” placements, among other tactics. What happens to rank tracking when the results page keeps changing?How Do We Move Forward if the SERP Is Generative? Mike King / iPullRank Mike examines Google’s generative UI research and its potential implications for search measurement. He argues that increasingly dynamic results require repeated observations and distributions of outcomes, rather than relying on a single ranking snapshot. Where do vendors’ own lists dominate, and whose lists get cited most?Self-Promotional Content Data Study Minuttia, Convex Works Minuttia and Convex Works analyzed 18,084 software questions across six search and AI platforms. For “alternatives to” questions, self-promotional pages accounted for 34%–47% of listicle citations, depending on the platform. Learn about these and more insights in the research! What does schema add beyond the information already visible on a page?Schema markup gives AI assistants nothing plain text doesn’t Rick Ramos / Serptwerker Rick questions whether schema markup provides AI assistants with information they can't obtain from plain text. The article addresses a relevant question for technical SEO prioritization: what additional value does the markup provide for the specific systems you’re targeting? Click the Network tab, filter to Fetch/XHR, and you get a list of requestsWiretapping the SERP: Reverse Engineering Network Data Mark Williams-Cook A beginner’s guide to exploring browser network data to find exploits and figure out how systems like Google and ChatGPT are working behind the scenes. ⭐️ Special Offer for SEOFOMOers💸 SEO & AI Search Jobs
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来源：Aleyda Solis · SEOFOMO · seofomo.co
原文链接：https://seofomo.co/posts/the-latest-in-seo-ai-search-seofomo-oct-18-2026