Seth Godin：成为世界最佳取决于你选择哪个世界竞争

The best in the world is a local problem

AI 导读

Seth Godin 用自己非洲鼓（bongo）成绩在不同榜单排名迥异的例子说明，同一分数在只含未夺冠选手的榜单排到前列，加入500位往届冠军后则需越过一道多数人达不到的低谷。他又举 Shelly-Ann Fraser-Pryce 在学校野餐上与其他家长赛跑的例子，指出互联网让竞争者变多但选择仍由本地的认知、信任和便利驱动，因此要被选为世界最佳，关键在于选择哪个世界去竞争。

正文 · 原文

On a good day, my bongo score looks like this:

Compared to all the people who have played this morning, it’s right at the top. That could be great…

Except I’m not being compared to every player in the world. The first graph is built to compare every player who has never previously won the competition.

Here’s the curve of all players, including the 500 previous champions. To win the day, you need to get through that dip that most players don’t achieve.

Same score, different ranking.

Here’s Shelly-Ann Fraser-Pryce running against the other parents at a school picnic:

I’m sure she deflated the egos of quite a few parents, the ones who usually win at these sorts of things.

Choosing our competition is the most productive decision we make each day.

The internet has made the world smaller, and the universe of competitors larger. But it’s still local–awareness, trust and convenience drive choice.

To be chosen, we need to be seen as the best in the world. But we get to choose which world.

来源：Seth Godin · seths.blog